It’s sad. And funny.
The group that posted this video seems to miss the irony of their own message. Looking around their blog, they advocate the mega-movements with all the attending ministry marketing (it hurts to write that phrase), with the point of the video being that monster churches ought to perfect their philosophy of the details.
I was at work last week with a client (I write software). The comment was made that our software marketing strategy is not as good as the local monster church. She was trying to say mega-church, but monster-church came out instead. Perfectly poetic.